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Capabilities

Cheil Philippines office Cheil Philippines office

  • Strategy & Branding

    We establish brand positioning and differentiation strategies based on market environment, competitors, and consumer insights, designing long-term brand value and identity.

    • K-Sarap Talaga! NutriAsia’s Korean Cuisine Domination

      The campaign, built around the catchy "K-Sarap Talaga!" & “Oppa-approved” slogans, successfully positioned the new line as the essential tool for effortless Korean meals at home.

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  • Content & Production

    We plan and produce diverse forms of creative content to effectively convey brand messages.


    • Galaxy Campus

      Galaxy Campus is a premiere student ambassadorship program for the Philippines' best and brightest.

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  • Operations & Activation

    We operate content and execute campaigns through media channels according to our marketing strategy. We run campaigns through events, promotions, and other initiatives.

    • Galaxy AI Festival: Galaxy S24 Series Consumer Launch

      Hype & Awareness: Single-day, high-energy launch to debut Galaxy AI

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    • Galaxy AI Festival: Galaxy Z Fold6 & Z Flip6 Consumer Launch

      Scale & Fandom: Single-day outdoor festival to demonstrate FlexCam and AI in a content creation context.

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  • Data & Analytics
    We collect and analyze campaign and consumer behavior data to measure performance and derive insights that support marketing decision-making.
    • Zic: Building Trust and Preference Through High-Value Consumer Experience

      Zic: Building Trust and Preference Through High-Value Consumer Experience

      The ZIC Protech Pitstop activations, supported by continuous OOH visibility, successfully positioned ZIC as the premium, trusted lubricant—turning mall visitors into informed consumers and building a strong, lasting brand following.

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  • Tech & System Implement
    We design and build technologies and systems such as ad tech to enhance the efficiency and scalability of marketing activities.

    • Galaxy AI Pop-up Store at Galaxy AI Festival

      Galaxy AI Pop-up Store at Galaxy AI Festival

      A Galaxy AI Pop-up Store was launched simultaneously, allowing fans to transition directly from the high-energy concert environment to a hands-on product trial.

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